In the second half of this Implementation Series double episode on communication and dissemination, my two guests Anna-Maria Czarny and Maëla Barçon from Hanse-Parlament move into unfolding dissemination in EU-funded projects. They unpack what dissemination really means, how it differs from communication, and why the two must work in sync. The discussion includes concrete strategies like using targeted knowledge platforms, printed materials for traditional audiences, and tailoring approaches to each project’s specific socio-economic environment.

The episode also explores operational best practices—from organizing partner collaboration and indicators, to planning events that meaningfully present project results. My dear guests share candid stories, such as how a single presentation led to EU-level recognition, and why printing a book might still be your best dissemination tool. The conversation wraps up with useful do's and don'ts, like staying flexible, knowing your target groups, and never sidelining dissemination just because “you’ll do it later.”

Time codes:

00:01:41 The dissemination activities

00:28:38 Synergies

00:31:50 Organisation, collaboration and formalities

00:46:30 Do's and don't's

00:51:41 The toughest challenge