#174 How hard can it be? (part 2)
#174 Key take-aways
- Engagement isn't likes—it’s curiosity, connection, and action.
- Creativity is what gets your project noticed—use it with purpose.
- Communication can be taught—but motivation is key.
- Train your team, but don’t underestimate natural talent.
In the closing bonus episode, Casper and I dive deeper into what separates good communication from great. We explore cultural nuance, consistency in tone, creative content delivery, and the irreplaceable value of trained communicators. Using real-life metaphors and practical examples, the duo push for a shift in mindset: from vanity metrics to real engagement, from generic posts to emotionally resonant messaging. It’s a compelling call to prioritize storytelling and impact over automation and shortcuts.
Further help and links
Our manuscript for this episode
